Wanelos’ design and the format is an inspiration from Pinterest’s “pinning” format to Instagram’s “discovery” section. Although, as I mentioned earlier, Wanelo’s original mission was to encompass the mall-shopping experience onto a mobile app. Clicking on one of the items gives you a quick snapshot of the price, brand name, shipping information, and the reviews section. It is mainly a mobile-driven app, considering the rise of mobile users for online shopping, and does seem to be a little busy. Nonetheless, the IA (Information Architecture) of the app is seamlessly simple and does not take users much time to find out the functionality of the app. Everything is organized by what the users would like to see. As seen below, users can view items to their choose by choosing the following categories below: New arrivals, On sale, Reviews, Women, Men, and Home. Similar to Instagram, wanelo is known for its unique “discovery feed” on their app. Users can click on the magnifying glass and can automatically start swiping right or left on items they would “wish” to keep on their wish list. Therefore, the apps’ UI (User Interface) works quite well overall. There is still room for improvement in terms of the grid style layout that wanelo is utilizing on both their website and the app. The website (shown above) is not as cluttered to the users’ eyes and can easily be organized by what the user is viewing. Following brand name items and local boutique stores are actually quite simple as well. During the profile creation process, wanelo gives you numerous options on what brands are available by displaying clothing items available in that store and gives you the option to follow that store automatically. Based on the shopper’s taste of clothing the app tries to offer brands and clothing options it thinks you might like. Despite the criticism of wanelo’s oddly similar appearance to Pinterest and Instagram’s feed, the format works for them and it is still experimenting new ways for the consumers to interact with the app and stay on it for as long as possible. In 2015, the average user on wanelo was spending at least fifty minutes shopping on the app. In order to increase or maintain the time spent on the app/site, they will have to consider whether or not the current “features” they have are worth keeping or may need to be changed. Personally, I enjoyed going through their “discovery” section but would have liked the option to swipe on items that were just shoes or clothing.