The target audience for Wanelo is mainly young women from their teens to women in their late twenties. Ninety percent of wanelo users are women and the remaining ten percent are men. Most of their target audience resides in the United States and some international markets in Europe and Asia. Since the social media site is more towards fashion and home decor, it is more popular with women. Although, in order to compete they have a separate section for men and are slightly growing their target audience in terms of gender. Wanelo is quite unique since they did not use any traditional methods of advertising and limited social media advertising in the very beginning. Although, it is beginning to decline in terms of usage and would need to start collaborating with their numerous retailers and providing incentives for marketers to display and sell their products through the app.
Wanelo wants to attract young women who feel their sense of style does not just fit into one category but others as well. Wanelo is able to provide that desire of being able to fit into other certain kinds of clothing for women who may want to play around with their current style. The users of the app are able to go through a variety of different store brands and local boutiques that would have been unaware to the users if it was not for this app’s platform. A typical persona of someone that uses wanelo would be a young woman who has stable purchasing power and wants go be able to go through multiple different styles of clothing and different stores and wants to experience something new in her everyday shopping experience. The CEO of the company wanted to be able to encapsulate a typical shopping mall or outlet into a mobile-friendly shopping experience. The firm has been able to utilize their relationships with local boutiques and well-known brands for many different users that could potentially use the app to reach out to their loyal customers. There may be a chance where a store could reinforce their loyalty onto the consumer.